Research – towards solution of the problem and innovation.
– identifying problems.
– thought of something new and want to explore its application.
– clear purpose of what you are trying to do.
– narrow focus.
– detailed process.
– all the methods – keep high ethical standard.
– design your limitation.
– where you’re starting, where it ends.
– based your conclusion – concrete – can be proved right.
– what you’re trying to prove is valid.
– how the research helps you professionally.
– create a name in particular field in fashion media.
TYPES OF RESEARCH
– find solution in particular problem.
– what can you improve in fashion media.
Fundamental research – sake of knowledge.
How you find your evidence?
How you find out if your idea is good?
Quantitative – data, number.
Qualitative – someone’s thought, opinion ( likely to have both types of research )
Action research – the process based on scientific method. ( test it – make sure that it works )
1. What are you saying ( your message ) eg. new way to make film.
– your way of doing film.
– an area that could take more development.
– developing, redirecting the field.
– tapping on something new.
2. Review of literature.
– find out what has been written about this before. Include them in your research.
3. Developing hypothesis.
– assumption about something/ no prove.
4. Designing the tool to prove hypothesis. (which resources you have?)
– magazines, news, book, people.
5. Collecting the data.
– Largest part of research.
6. Execution of the project.
– prove if your assumption right or wrong.
– qualify it.
– build whatever your topic on your data.
– produce something, prove your concept practically or theoretically.
7. Analysing of data.
8. Hypothesis testing.
– I carried out my research this way and it helps me this way. What are limitations? The rest you cannot do, mention it.
Refine your idea – refine exactly what are you going to find out.
– Statement of the problems in a general way.
– Offer an insight on something new.
Two ways of stating a research question.
– posting questions.
– Making declarative statement.
After you’ve decided what you’re doing;
– breakdown all the objectives.
– what is your research trying to resolve?
– which point of view?
One big question for the research topic.
– answer with smaller questions
– to look at all fashion apps.
– to create an app.
– to test my findings
– to determine, discover, etc.
account of published (or unpublished) work in the area of the research.
– what’s available for you?
– what’s been done before?
– what’s out there?
– what can you develop further?
– tentative guess of solution to your problem.
– assumption – can it be proved?
Julia Gaimster – Theorist. Visual research methods in fashion.